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Nomenclature
Naming systems for brands
Your brand’s name is its first point of recognition, where meaning takes shape and equity builds.
Our naming process is a serious endeavor that blends imagination with diligence. Long-term strategy, linguistic clarity, trademark safety, and digital availability must all align with your brand story to create a name with lasting resonance.
Gardner Design develops naming and nomenclature for brands that are going places.
For every naming engagement, we evaluate domain availability, identify potential trademark conflicts, and build a coherent hierarchy that aligns parent brands, sub-brands, and product families under a well-defined architecture.
Looking for a partner to help your brand become recognizable?