We make your brand our business.
In running a business, cause, or institution, it’s easy to get into the weeds of day-to-day details. And difficult to know exactly how people perceive your brand. Not to mention how recrafting your brand could influence their perceptions for the better.
That’s why we make your brand our business. We thrive on understanding who you are, where you are, and where you’d like to go. Then we create the best strategy and design to help you get there. Solutions that just plain work.
We’ve had the privilege of working with organizations of all types and sizes, from Fortune 500 companies to one-person shops. Regardless of size or industry, we get fired up about helping you reach new heights. Because we see it every day – better branding leads to a better future. For your customers. For your employees. For us all.
We are Gardner Design.
As the owner and president of Gardner Design, Bill has produced effective and award-winning results for clients ranging from Fortune 500 companies to one-man shops. He understands the nuances of brand practicalities better than anyone in the business and leads his team to first consider the business that the design is supporting.
As the founder of LogoLounge.com – the international, searchable compendium of logos – Bill authored the affiliated bestselling LogoLounge book series, volumes 1-10, and is the author of the annual LogoLounge Logo Trend Report. Summer 2013 marked the release of the highly anticipated Logo Creed, Bill’s first design foundation textbook for students, educators and professionals alike.
In September 2014, Bill became an AIGA Fellow Award recipient for his contributions to the local, national and international creative community.
Bill also judges design competitions and speaks nationally and internationally on identity trends and logo development. In his spare time, he serves on several community boards and has completed a six-year term as the Territorial Vice President of the International Brotherhood of Magicians.
Brian Wiens is a second-generation designer who has carved his own place in the industry. Over the past 12 years, he’s been recognized for the identities he’s created, landing spots in design publications including several in the LogoLounge book series. Even amidst his success, Brian remains thankful for his roots, and he traces his love for graphic design to early days hanging out with his dad in the design studio.
Brian is especially adept at thoughtfully building out entire brand systems — orchestrating the complete visual look and carrying it forward into all types of marketing materials. He’s the artist behind game-changing identities, for everything from large, global manufacturers to small local coffee roasters and breweries.
You may not guess it from looking at him now, but Wiens was an OG man-bun wearer, back when he rocked longer tresses. He may have traded in his locks, but this Samson has lost none of his physical strength, due to his daily 5 AM weightlifting routines.
Adam Anderson has spent the last 11 years developing into a master of his craft. His passion for artistry started early in life with a love for painting and drawing. Now he uses that same passion every day to create outstanding, unique visual branding systems for clients across a wide range of industries and sizes.
Like the rest of Gardner’s design team, Adam is an accomplished artist who remains amazingly humble. You’ll never find him boasting the multiple recognitions and publication mentions he’s earned, but they’re still there. American Advertising Federation (AAF) ‘Addy’ awards. American Institute of Graphic Arts (AIGA) awards. More than 100 logos in publications. Design features in Under Consideration and Brand New. Just to name a few.
Outside of the design world, Adam enjoys spending time with his wife and three children. He’s active in his bible study group and a runner, basketball player, cook and occasional enjoyer of a cigar and good Scotch.
The intersection of web development and design was inevitable for Jay — he’s been steeped in both technology and art for as long as he can remember. But it was high school where these skills really came to life as he learned to code and fused it with his inner artist.
More than a decade later, Jay’s now redefining user experience for Gardner’s clients, building stunning websites that are as functional as they are beautiful. He has a knack for finding just the right interactive design details to delight without distracting. The kind of websites that do what you need, when you need it, whether that’s finding information quickly, completing a transaction, or simply exploring.
Around the office, Jay’s earned his title as Grand Master Pun—if there’s a pun to be had, he’s sure to find it. His creativity spills over into his off-hours, where you’ll most likely find him illustrating, sketching, and playing music alongside his lovely wife and two kids.
A talented designer with more than 5 years experience, Ellen is growing to become a brand identity creation and application extraordinaire. Her ability to collaborate with clients, understand their long-term goals and turn that knowledge into meaningful and effective design leaves them coming back for more. Her knack for identity work continues to shine as well; several of her logos were chosen for publication in LogoLounge 11.
Ellen especially loves the process of seeing designs through, from first blush to final solution. Uncovering potential directions then narrowing and refining to perfection — the journey to results that makes it all worthwhile.
Away from work, you’ll likely find Ellen listening to indie rock and taking in a new novel, always in the sun if the weather is warm enough. She’s also an expert pianist who accompanies often and teaches piano lessons to children.
Though Joe may be Gardner Design’s newest face, he’s far from new to the world of graphic design. With more than 6 years of design experience under his belt, Joe has tackled projects from identity to website design, both digital and print. For-profits and not-for-profits alike.
Far from an average Joe, the sparks of curiosity and creativity have always been present in his life. Whether it was chasing lightning bugs as a kid or becoming a thrill-seeking, motorcycle-riding teen, Joe has seen each and every day as an adventure. It’s this same constant search for inspiration that leads him to passionately pursue the most effective solutions for Gardner clients that accomplish their goals.
But at the end of the day, it’s Joe’s Persian cat, Gus, who really owns his heart. This flat-faced feline is a constant companion with loyalty to win the title of man’s true best friend.
Susan Schrader won’t tell you this herself, but in many ways, she’s the motor that keeps Gardner Design moving. Invoicing, receivables, payroll — the buck literally stops with her.
Susan is also our head of first impressions. She’s the friendly voice on the other end of the phone and the smile readily greeting you at the door. She’s a true family person, whether it’s her Gardner family or her own family complete with amazing children and grandchildren.
Like the rest of us, Susan is a creative at heart. Whenever time and weather allows, you’ll find her flexing her horticulture muscle in her greenhouse, nurturing a multitude of flowers and plants to full beauty. She’s also a talented mosaic artist who hand-picks and cuts glass to create gorgeous custom pieces for family and friends.