Sedgwick County Zoo

The award-winning Sedgwick County Zoo has long been a pillar in the Wichita community and a Kansas Best Attraction. When Zoo leadership decided it was time to undertake a rebrand and a rebuild of their website, we were more than game to participate.

To ensure the design authentically represented Sedgwick County Zoo, we first undertook an extensive brand analysis. Surveying more than 1,000 key stakeholders—including staff, board members, and visitors—we discovered key insights about the Zoo’s brand personality and organizational strengths. This knowledge, combined with a deep understanding of the Zoo’s Strategic Master Plan, created the inspiration and foundation for a new brand identity that will serve the Zoo well, both now and in the future.

“I love what the [Gardner Design] team created for us. It perfectly represents our Zoo, our commitment to conservation of wildlife and wild places, and the community that we’re so proud to be a part of.”
– Dr. Jeff Ettling, Executive Director, Sedgwick County Zoo