Sedgwick County Zoo

Sedgwick County Zoo, a top attraction in Kansas, needed a new brand identity and web presence that would carry them into the growth phase of its strategic master plan.

Brand Analysis

Great logos don’t just happen overnight.

To ensure the design authentically represented Sedgwick County Zoo, we partnered with them to first complete an extensive brand analysis process.

Surveying more than 1,000 key stakeholders—including staff, board members, and visitors—we discovered key insights about the Zoo’s brand personality and organizational strengths. This knowledge, combined with a deep understanding of the Zoo’s Strategic Master Plan, created the foundation for a new brand identity.

“What the design team created for us perfectly represents our Zoo and our commitment to conservation of wildlife and wild places.”

Dr. Jeff Ettling
executive director, Sedgwick County Zoo

Website Design

The website project included a catalog of exhibits and animals, events calendar, mobile-first interactive map and digital guide, and integrated ticketing to go along with the complete visual redesign.

scz.org