IMA Financial Group

IMA Financial Group is an integrated financial services company specializing in insurance and wealth management solutions. With 2,500 associates across 43 locations, they manage more than $8 billion in premiums annually.

IMA engaged with Gardner Design to rethink and rebuild their corporate website from the ground up. The main objectives were to modernize the aesthetic and maximize the efforts of their marketing team.

Wireframing key page layouts allowed the team to have productive discussions on the aesthetic, flow, and functionalities even at the early stage of the project.

Website Design

The website’s theme is built specifically for the brand’s visuals—colors, fonts, patterns, shapes. Content managers save time by constructing pages from predefined blocks instead of trying to get into “designer” mode. Each component of the website is purposed with consistent layout and spacing dynamics that flex to any screen size.

Custom Icon Set

The custom icon set designed for IMA sprinkles personality throughout their branded materials. Each icon is usable in multiple weights and made to be legible at small sizes. With 100+ different icons, the full set equips IMA’s marketing team with ownable, recognizable graphics they can use on the website, presentations, reports, and other materials.