Event Recap: Iconic Branding Release Party
In celebration of the release of Iconic Branding, we transformed Gardner Design headquarters into a musical, magical, tasty extravaganza.
15 May 2026
Gardner Design hosted a lively evening of music, food, and magic in celebration of Bill Gardner’s release of his definitive guide to timeless visual identities: The LogoLounge Guide to Iconic Branding.
Bill has compounded decades of trend forecasting and real-world experience into one resource that you don’t have to be a designer to appreciate. This milestone work by Gardner underscores his mastery of branding and strategic design thinking.
In celebration, we filled up Gardner Design headquarters from top to bottom with some of the clients and collaborators that have become friends along the way. Thank you all for your support.














Want to see more? You can find the full set of photos from the event here.
Iconic Branding is currently available to order from Amazon and will be available soon at local bookstores.
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