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Transitions Group launches Viciniti, a corporate housing company

The rebranding of ExecuStay Midwest allows Transitions Group to add value to its employee-owners and clients in the industry.

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The rebranding of ExecuStay Midwest to Viciniti allows Transitions Group to own the brand, adding value to its employee-owners and clients in the corporate housing industry.

Transitions Group, Inc. announced the rebranding of its ExecuStay Midwest company to Viciniti. The company started using the ExecuStay name, first as a franchise under Marriott International in 2004, then Oakwood Worldwide in 2014, and most recently in a licensing agreement with Dwellworks. Owning the new brand gives Viciniti independence and autonomy and propels it to the next level of success.

“As an employee-owned company, we decided it was time to have a brand we own.”

Lynda Najera, Vice President, Viciniti

“We’ve built many strategic partnerships in business over the past 30 years. The new name and identity empowers our employee-owners to discover innovative ways to serve each other and our customers,” said Najera.

Under the new name, Viciniti will continue to provide extended-stay living and temporary apartments in cities across the United States. Their properties feature fully equipped kitchens, laundry facilities in each apartment, and top-quality amenities that make an extended stay feel like home. Even with the name change, Viciniti will carry on its dedicated efforts to help guests find comfortable temporary living while traveling for extended stays. Viciniti remains committed to helping guests who are new to an area venture out and explore the local culture during their stay, keeping in stride with the growth and increasing availability of remote work.

“We are embracing the forward-thinking shift of a digitally mobile workforce. Helping our guests find their way around the local places we know so well makes our experience truly unique and enriching,” Najera said.

With a completely redesigned website that features online booking, guests can easily search and book Viciniti locations throughout the United States. Guests can look to Viciniti as a corporate housing partner with flexible solutions that meet a variety of short-term rental needs. Business travelers, people relocating, and those on temporary job assignments can find fully furnished apartments with all the amenities, including resort-style pools, fitness centers, and pet-friendly spaces.

The rebrand also highlights Viciniti’s work to establish sustainable practices company-wide. “We believe it’s the right thing to do for our earth, our customers, and our families,” said Gabriel Wacker, Vice President of Sales and Marketing. “While there is no quick solution for sustainability, we know our small, but sustained efforts will have a tremendous impact over the long haul.” 

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