Our Process

Successful, well-designed brands are never created in a vacuum. They require client partnership, tireless persistence, and, perhaps most importantly, the passion for stellar design that works in perfect sync with your business and marketing objectives.

This is the way in which our talented and dedicated design professionals approach their work – by caring first and always about the goals and requirements of a client’s business. All while caring very little about stereotypical trappings of being a so-called “designer.”

With your clear business objectives in mind, we go to work. We turn exhaustive exploration and research into a multitude of design styles and inspirations.

We glean insights into what makes your business different and special within your industry category and discover ways to apply those uniquenesses. We obsess over every exacting detail with multiple sets of eyes reviewing the work to ensure both quality design and marketing smarts.

What emerges for our partners is typified by Gardner Design’s signature sense of “fit and finish” recognized the world over. And we extend this approach well beyond merely logos to integrate with and anchor your entire brand landscape for long-term marketing effectiveness.