Wichita State University
We partnered with Wichita State University to evaluate, and ultimately redesign, their existing identity and create a set of guidelines for campus-wide consistency. We recommended a single logo for academics and athletics, and the university agreed. What resulted was a more refined logo that maintains the equity in the wheat, while giving the university an easily adaptable identity for every department and sport. And it’s received a lot of love from students, teachers, alumnae and sports fans alike.