Since the late 1990s, Krystal limousine buses were recognized for high quality and style, but plant relocations and a bankruptcy caused some uncertainty about the brand. We worked with the new ownership at ElDorado National to develop a brand that exudes luxury, sophistication and style, as well as the commitment to quality, solidity and integrity that were now at the forefront of the business model. The new Krystal brand was launched at the industry’s largest trade show—the 2014 International LCT Show in Las Vegas—and for the first time, Krystal sold every available product.


  • Collateral
  • Interactive
  • Rebranding