Carlos O’Kelly’s


Carlos O’Kelly’s, a TexMex staple throughout the Midwestern United States, is kicking things up a notch and moving their brand from sombreros and maracas to a more modern aesthetic with splashes of major authenticity.

Layers of distressed “found” objects are the keys to this complex form of controlled chaos, which our skilled designers use to establish a cohesive palette from one application to the next.

From the host stand, to the menus, to the wall murals, to special promotions, to a completely new restaurant design concept, we travelled this journey with the Carlos O’Kelly’s in-house marketing champs to create a style and appeal that’s all their own.


  • Collateral
  • Environmental
  • Illustration

3 Course Fiesta

Menu Boards

Hello O’Mazing

Carlos Legends Mural

Agave Tequilla Mural