Bluebird Books is an independent bookstore in Hutchinson, Kansas. The business was a startup with no prior identity or brand when our collaboration with the owner began. The name is derived from the lore of the “bluebird of happiness,” and the developed mark captures the store’s essence. We were also lucky to have been involved in establishing the store’s personality from its inception. The collaborative effort with the owner and with Salt Creek Interior Design led to a space that was artistically inspired, and largely repurposed. Today, Bluebird Books is thriving. The brand now has its own coffee line and the store has become a hot spot for live music, tastings and impromptu performances.